BrightPension is a new player on the market. But they do things a little bit different than the status quo.
Pensions are probably the lowest of the lowest of the lowest product group you can think of (except for IT stuff maybe). So, to keep people interested we choose to communicate only our most important USP’s in a clean and simple way everybody understands.
The future is Bright.
Film 1: Your money
Film 2: sustainable
Film 3: More pension
The commercial was directed by the amazing Daan Hocks together with DOP Gabor Deak in a very, very, very dark studio.